One-day closed-door Lab – Friday 26th October, 8am – 4pm

X|Media|Lab is the internationally acclaimed digital media think-tank that helps companies get their digital media idea to market, and creates unique high-value professional networks. 2007 Labs are in Mumbai ("Digital Entertainment"), Melbourne ("Digital Worlds"), Singapore ("Media Arts"), London ("Virtual Worlds"), and Beijing ("Games and Animation")

The London Lab consists of a Conference of keynote presentations and panels –the conference component will actually be the “Virtual Worlds Forum Europe” itself - followed by a one-day closed-door Lab where the International Mentors work privately and one-on-one with the selected project teams, helping them to improve the creative, technology, and business aspects of their ideas, and help bring their digital media project to market.

The ‘X’ in X|Media|Lab stands for “cross platforms”, “cross disciplines”, and “cross cultural”. The mix of people, places, and perspectives is deliberate and carefully constructed: you participate in the creation of a hugely productive and spontaneous environment in which both short-term advances are made on project and research ideas, and high-value, long-term networks are formed.

The Lab is a great and rewarding experience for everyone involved – and also a very high value international network! If you have a moment, see the laudatory comments from some of the International Mentors on the site. There's a lot of easily accessible info and archive material on the site – www.xmedialab.com