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Written by Administrator
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Tuesday, 03 July 2007 |
Virtual Worlds 101
- practical strategies for harnessing virtual worlds to gain increased brand engagement Workshop, Tuesday 23rd OCTOBER 2007, LONDON This hands-on workshop is an introduction to virtual worlds for marketing and advertising executives from brands and agencies. In an intimate in-depth setting, you’ll walk through: - What are virtual worlds?
- How do they differ from games?
- Social spaces and gameplay – how does this help your brand?
- Live examples of a variety of virtual worlds
- Social networking, communities and virtual worlds
- In-depth client case studies
- Developing your brand strategy to harness virtual worlds
With presentations from leading virtual worlds practitioners, this one-day practical workshop will leave you with all the tools to develop your own immersive in-world strategy for your brand.
 | 8.30 – 9.30 | 0830 Registration and breakfast
0930 Opening and introductions�
| 9.30 - 9.45
| | Workshop facilitator: Peter Dunkley, Director, Depo Consulting | | | | 9.45 – 10.40 | What are virtual worlds?
- The history of virtual worlds and how they differ from games
- MMOs, role playing games, ARGs
- Social spaces and gameplay
- B2B and B2C opportunities
- Live examples of a variety of virtual worlds
- Second Life
- There.com
- Kaneva
- Multiverse
Jess Mulligan, Executive Producer, Online Games, Sunflowers GmbH | | 10.40 – 11.30 | Social networking, communities and virtual worlds - What’s the difference between social networking and virtual worlds?
- What can marketers learn from web2.0 and social computing?
Suw Charman | | 11.30 – 12.00 | | | 12.00 – 12.45 | How brands are using virtual worlds: lessons learned and beyond
- The entry points: making sense of the engagement models
- Which world? How do different worlds match different brand needs and audiences
- Immersive spaces as brand experience: coca-cola, calvin klein, Reebok, SKY News,Vodafone, Boots
- Using virtual worlds for amplification, taking it beyond the world
- Part of the mix: building from the inside out
- New ROI: from a conversation to a relationship
Justin Bovington, CEO, Rivers Run Red | 12.45-1.45
| Lunch | | 1.45 – 14.30 | Client case-study – engagement in virtual worlds
- gabetti in SL: how we happened to be the first RE company in the world to move to SL
- how SL boosted our RL marketing operations
- how SL is innovating our RL marketing and sales activities
- how we're marketing our SL and RL offer through SL
- is SL just a wonderful marketing application?
- innovating a company inside out starting from SL
- managing the internal recruiting to find the right people to work in the SL project
- going slow to maximize your SL economic gains
- moving forward from your first steps in SL
Rivers Run Red
| | 14.55 – 15.15 | Getting effective ROI for your campaigns - Establishing your ROI parameters
- What is your brand trying to achieve?
- What are you strategies and goals within virtual worlds?
- Practical strategies for ensuring effective campaign measurement
Jason Stoddard, Managing Partner, Centric
| 15.15 - 15.45
| Coffee
| 15.45 – 16.30 | Building a Business Case
- What internal resources do you need?
- What in-world resources are required, and what real-world marketing costs?
Marco Tippmer, IT Strategy Consultant, PA Consulting
| 16.30 - 17.00
| Questions and discussion | | 17.00 | Close of day
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Last Updated ( Saturday, 20 October 2007 )
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