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Risk Reputation and Virtual Worlds |
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Written by Administrator
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Tuesday, 03 July 2007 |
Virtual Worlds – Risk, Reputation, and Virtual Worlds
practical strategies and case studies for doing business and protecting your brand in virtual worldsWorkshop, Friday 26th October 2007, London This practical workshop is a high-level introduction to all the legal and regulatory issues relating to virtual worlds. While they may make commercial sense, you need to ensure that the risks are effectively evaluated. In just one intensive day, you’ll learn about: - The legal challenges and risks to doing business in virtual worlds
- The latest case law
- Recommendations for running a compliant, reduced-risk, effective virtual business
- Are virtual worlds Terms of Service legally enforceable?
- Intellectual property
- Privacy and identity issues
With presentations from lawyers, academics, consultants and end-users, this one-day practical legal workshop will leave you with all the information required to ensure that you can adequately protect yourself when doing business in virtual worlds. We limit our workshop numbers to ensure your day is practical and business focused.  | 8.00 – 8.45 | 8.00 Registration and breakfast
8.30 Opening and introductions Workshop Moderator: Andrew Murray, Senior Lecturer in Law, LSE | | 8.45 – 9.30 | Doing business in virtual worlds; balancing the risks - Legal challenges and risks for doing business in-world
- Principle operational legal issues
- Recommendations for running a compliant, reduced-risk, effective virtual business
- Online content liability
David Naylor, Partner, Field Fisher Waterhouse
| 9.30 – 10.30
| Real disputes, virtual worlds: case law - Early cases: Blacksnow vs. Mythic
- Current cases: Bragg vs. Linden Lab, IGW/WoW, Sex Toys, Familles de France
- Future cases: What comes next?
- What rights and obligations grow out of the relationship between the owner and creator of a virtual world and its resident-customers?
- Are virtual worlds Terms of Service legally enforceable?
- Strategies when drafting Terms of Service: Is enforceability good for you?
- Case studies: Common ToS glances analysed
Dr. Andreas Lober, Partner, Schulte Riesenkampff
| | 10.30 - 11.00 | Coffee | | 11.00 – 11.45 | Intellectual Property and protecting your brand - Are brands are the only true global currency?
- whether in the real world or virtual world, can they transcend borders
- What Intellectual Property rights are most important in Virtual Worlds
- How do intellectual property rights affect virtual worlds
- Focus on brands - a case study
- Lessons we can learn
Alex Chapman, Partner, Campbell Hooper Solicitors | | 11.45 - 12.45 | Privacy and Identity - How private is private?
- Do virtual world participants have an expectation of anonymity?
- Can anonymity be disclosed? How do virtual worlds use user data?
- What is the impact of the development of search?
- What will visual mapping techniques mean?
| 12.45 - 14.00
| Lunch
| | 14.00 – 14.45 | Tax and e-money: what does it mean? - what’s the impact of real money trading? Are financial exchanges governed by real-world law?
- What are the multi-jurisdictional issues?
- Is tax payable? Who to?
- Is the platform liable, or just the user/player?
Sean F. Kane, Attorney, Drakeford & Kane LLC | | 14.45 - 15.15 | Coffee
| 15.15 – 15.45 | Governance - Sources of law in Virtual Worlds: Terms of Service, Community Guidelines, etc...
- Designing and implementing a legal system for Virtual Worlds
- The Metaverse Republic: a legal system for Virtual Worlds
- Cricitism and benefits of the Metaverse Republic model
Antonio Bonnano, Metaverse Republic
| 15.45 - 16.00
| Questions and discussion | | 16.00 | Close of day |
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Last Updated ( Friday, 12 October 2007 )
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