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Written by Administrator
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Sunday, 03 June 2007 |
Conference Programme
Are you ready for the 3D web? Europe's first pan-European virtual worlds conference is two days of debate, conversation and information to help you take advantage of the commercial and brand opportunities and the corporate benefits of collaborative working in virtual worlds. Don’t forget, every registered delegate gets - A complimentary copy of Forrester Research’s “The Real Business of Virtual Worlds”
- A four day member pass at The Hospital private members’ club; when you’re not at the conference, relax, network, have a drink
Check out the programme below - it's a process of continuous improvement, so sign up for updates as the programme develops. DAY ONE – Wednesday 24th October 2007  | 8.00 – 9.00 | | Registration, breakfast and networking | |
| | 9.00 - 9.10 | Welcome and Opening Remarks
Sasha Frieze, Executive Director, Virtual Economic Forum | | 9.10 - 9.35 | Keynote: Virtual worlds – media, entertainment, narrative: a radical shift from passive to interactive? Lord Puttnam of Queensgate, CBE | | 9.35 - 9.50 | Keynote: Is the future virtual?
Lord Triesman of Tottenham , Parliamentary Under-Secretary of State, Department for Innovation, Universities and Skills | | 9.50 – 10.30 | Virtual Worlds 101: What’s the market, who’s the audience? - Virtual worlds, MMOs, ARGs – what’s the difference?
- Trends, numbers
- metrics, audience
- Who is the real target audience?
Paul Jackson , Analyst, Forrester Research - current worldwide market for virtual worlds
- games and social spaces – what’s the difference?
- Who is partaking?
- What are the barriers to entry and acceptance
- What does the future hold
Jess Mulligan, Executive Director of Player Relations, Cyber Sports Ltd | | 10.30 – 11.00 | Coffee and networking  | | 11.00 – 11.45 | Panel: Consumers or community – what’s the direction for brands? - Individuality: are you ready to deal with the focus-group-of-one?
- Are your in-world experiences driven by the user?
- Brand mashups: are you prepared to let your customers co-create your brand?
- What is the psychology of the avatar?
- What is 4D branding?
- In-game advertising and interactive product placement
Mark Boyd, Creative Director, BBH
Paul Hemp, Senior Editor, Harvard Business Review
Betsy Book, Marketing Director, there.com, Makena Laboratories
Justin Bovington, CEO, Rivers Run Red
Ed Bartlett, Vice President Publisher Relations Europe and Co-Founder, IGA Worldwide
Moderator: Wagner James Au, New World Notes | | 11.45 – 12.30 | Conversation: convergence, mobile - Offering communications services in virtual worlds
- Can you call your avatar? Can your avatar call your friend?
David Erixon, Director, Brand Strategy and Manifestation, Vodafone Global Marketing.
Rob Seaver, CEO, Vivox
Joakim Achren, CEO, IronStar Helsinki
Moderator: Wagner James Au, New World Notes | | 12.30 - 12.40 | Questions and debate | 12.40 - 13.50
| Lunch and Networking | 13.50 - 14.05 | Keynote: Top Ten Tips for working with your virtual worlds agency Justin Bovington, CEO, Rivers Run Red | | 14.05 – 14.55 | Panel: Kidalicious: are kids and teenagers the future for virtual worlds? - What are the new cultural references?
- Are we nurturing the next generation of consumers?
- What is the future of gaming as play?
- In-game advertising
Timo Soininen, CEO, Sulake, Habbo
Mark William Hansen , Lego Universe
Michael Smith , CEO and Founder, MindCandy
Alice Taylor,Commissioning Editor, Education, Channel 4 Television
Marc Goodchild, Head of Interactive and On-Demand, BBC Children's
Mattias Mikshe, CEO, Stardoll
Moderator: Adam Pasick, Reuters Bureau Chief, Second Life | | 14.55 – 15.30 | Conversation: In-world or off-message: what are the brand challenges in virtual worlds?? Daan Josephus Jitta, Direct Channels and Innovation, ABN AMRO
Marco van Veen, Manager, Web, Innovation & Collaboration Center, Heineken
Moderator: Adam Pasick, Reuters Bureau Chief, Second Life | | 15.30 - 16.00 | Coffee and networking | | 16.00 – 16.40 | Conversation: from e-tail to v-business: are virtual goods an entirely new category - What are virtual goods and how is the sector growing?
- Understanding the consumer motivation for virtual goods
- Is v-business the bright new shiny business model?
- Can you bridge the gap between virtual item sales and real items?
Paul Hemp, Senior Editor, Harvard Business Review
Professor Michael Hulme , Centre for Study of Media, Technology & Culture
David Orban, CEO, Questar
Reuben Steiger, CEO and Founder, Millions of Us
Peter Edward , Director, Home Platform Group, Sony Computer Entertainment
Moderator: Adam Pasick, Reuters Bureau Chief, Second Life | 16.40 – 17.20 | Panel: the future is blurred: social networking meets virtual worlds - What’s the difference between a social networking site and virtual worlds?
- does it matter if games have gameplay or are just about communication?
- User generated content: is more than half the content the people?
- Can you bring gameplay sensibilities to community and virtual worlds?
Meg Pickard, Head of Communities, The Guardian
Corey Bridges , Co-founder, The Multiverse Network
Aleks Krotoski, Journalist, The Guardian and virtual worlds researcher
Cory Doctorow, blogger, BoingBoing.com
Giff Constable, Electric Sheep Company
Moderator: Adam Pasick, Reuters Bureau Chief, Second Life | | 17.20 - 17.30 | Questions, debate and closing remarks
| | 17.30 - 17.30 | Drinks at the Hospital sponsored by Rivers Run Red |
 DAY TWO – Thursday 25th October 2007 | 8.00 – 9.00 | | Registration, breakfast and networking | |
| 9.00 - 9.10 | Welcome and opening remarks
| 9.10 - 9.30
| Corporate Keynote: Evangelising Virtual Worlds within the corporation Joe Little, Digital Communications & Technology - Chief Technology Office, BP | | 9.30 – 10.00 | Keynote: Cross-world, cross-platform; how close are we to a multi-world integrated framework? - Do virtual worlds drive real business value?
- What is the requirement for a new set of standards?
- What is the impact of the increasing number of worlds?
- What business requirements are emerging?
Paul Ledak , VP, Development, IBM Research
| | 10.00 – 10.45 | Panel: Virtual world business models - Business relationships in virtual worlds
- Virtual worlds, MMOGs, ARGs… what’s the difference?
- How does an online business model work?
- How to make money:
- Brand promotion and engagement
- Subscription fee model
- Item-based sales
- Advertising/sponsorship
- Micro-currencies and real-money-trading
Thomas Bidaux, Director of Product Development, NCSoft Europe
Frank Campbell , Chief Business Officer, MindArk PE AB
Raph Koster, President, AreaE
Ginsu Yoon, SVP International, Linden Lab
Ben Richardson , VP Business Development, Makena Technologies Moderator: Corey Bridges , Co-founder, The Multiverse Network | 10.45 - 11.15
| Coffee and Networking | | 11.15 - 11.30 | Keynote: Robert Gehorsam, President, Forterra Systems | | 11.30 – 12.10 | Panel: Harnessing the power of virtual worlds for corporate collaboration - Virtual offices
- Management of distributed teams
- New development models
- Fast prototyping
- R&D
Greg Nuyens, CEO, Qwaq
Steve Prentice, Group Vice President and Chief of Research, Gartner
Ian Hughes , Metaverse Evangelist, IBM Moderator: Mike Butcher, Editor, TechCrunch UK | | 12.10 – 12.50 | Conversation: virtual worlds at the heart of the corporation Stefano Crosta, Technical Leader, Networked Virtual Enviroments, Cisco Systems Inc
Delé Atanda , Global Digital Marketing Business Partner, Diageo
Moderator: Mike Butcher, Editor, TechCrunch UK
| | 12.50 - 13.00 | Questions and debate
| 13.00 - 14.15
| Lunch and networking | 14.15 - 14.45
| New World Showcase Dr Barbara Lippe, Art Director, Avaloop Immersive Worlds
Bjorn Lee, Manager of International Operations, Hipihi
Guy Bendov, CEO, Journeys
Alex Wrottesley, Founder & CEO, Near
Rupert Key, Wonderland Evangelist, Sun Microsystems (UK) | | 14.45 – 15.30 | Conversation: legal issues relating to virtual worlds - How to manage the mashup/IP tension
- Beyond IP: defamation in a borderless environment
- Conflicts of laws; dealing with multi-jurisdictional issues
- When will the roles of regulators in real worlds intersect with virtual worlds?
- Online content liability
David Naylor, Partner, Field Fisher Waterhouse
Dominic Peachey, Policy Adviser, Wholesale and Prudential Policy Division, FSA
John Wagland, Film & Games Examiner, British Board of Film Classification Moderator: Tony Morris, Partner, Marriot Harrison
| 15.30- 16.00
| Coffee and networking | 16.00 – 16.40 | Panel: venture capital – are people monetizing their business models? - How big are the markets? How many people really want to play?
- Can you recoup substantial development costs?
- Are you investing in content play or platforms?
Ben Holmes , Principal, Index Ventures
Nic Brisbourne, Partner, Esprit Capital
Sean Seaton-Rogers, Associate, Balderton Capital Moderator: Mike Parsons, CNET.co.uk | | 16.40 – 17.20 | Closing Panel: What’s the future for virtual worlds? Professor Richard Bartle , University of Essex
Robert Lai (Lai Chi Tau), Chief Scientist, Cyber Recreation District, Beijing
Jerry Paffendorf, Founder, Wello Horld, Metaverse Roadmap Project
Ren Reynolds, philosopher and writer
Jason Stoddard, Managing Partner, Centric Moderator: Mike Parsons, CNET.co.uk | 17.20 - 17.30
| Questions, debate and closing remarks
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Last Updated ( Monday, 22 October 2007 )
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